Mane Event, Equine Education and Trade Fair


  • WestWorld of Scottsdale 16601 North Pima Road Scottsdale, AZ, 85260 United States

With over 100 hours of equine education in the form of clinics, demos, presentations and lectures this is the place for every horse owner and rider, our experience has shown that this is the type of event that people come to learn at and shop.  With the over 125,000 sq. ft. of indoor, air-conditioned trade fair and over 300 vendors offering everything from bits to boots and tack to trailers this expo is expected to draw horsemen and women from across Arizona, New Mexico, southern California and beyond.  Only equine-related products and country/western living décor product are allowed in the trade show. 

The Mane Event is a multi-disciplined expo and will attract western and English riders with their diverse line-up of clinicians, which includes Olympic Champions, World Champions and highly respected trainers and clinicians, plus sessions on everything from Reining; Jumping; Barrel Racing; Dressage; Natural Horsemanship; Cowboy Dressage; Problem Solving; Saddle Fitting; Equine Nutrition and more.  We also invite local breed groups, educational groups and non-profit equine associations to participate.  

International, national and local advertising is beginning in December 2016 and will continue until May 2017.  This will include equine publications – both nationally, and throughout California, Arizona, New Mexico, Utah and Idaho, radio (nationally and internationally), social media; email marketing (to both our USA and Canadian databases); and local television and newspaper.  We have already secured a monthly radio program that has a large equine listening audience, this program will begin in January 2017 and will feature interviews and information on the expo.

While this is a new event in Arizona, the Mane Event has been in business very successfully in Canada for the past 14 years and we bring our reputation with us to WestWorld.  Over the past 14 years we have been privileged to work with over 200 clinicians and trainers and we look forward to welcoming back many whom we have worked with before, and some new faces in the ever-changing horse industry.  Our expos in Canada consistently draw a large crowd of equine enthusiasts, riders, owners and competitors and we are confident that this tradition will continue in Scottsdale.

For more information and to book a booth space on the tradeshow floor, click here  Booth Costs and Agreement Forms or call 1-844-578-7518, Extension 105 for Linda Coakley. 

Thank you, and we look forward to seeing you there! Visit our website for a list of clinicians and other details (more clinicians are being added weekly).